Home Business: Don’t Overlook Email As A Primary Sales Tool

With all the noise on the internet and in the news about email spam, many home business owners may think that email marketing is either dead or not a good tool for advertising. Well I believe that email is as important as your website and is still one of your best options for building a relationship with your list.

But there is still a right and a wrong way to email marketing. Some marketers use email as an afterthought. So their emails have no substance and are not sent on a regular basis.

I am not the first one to say that “the money’s in the list”. Every home business owner can build a list but if they don’t manage the list then the list does not have any real value to the business. In other words you need to build a relationship with the people on your list.

This is even more important as internet marketers, since we do not have a brick and mortar spot to visit our customers face to face we need to keep in touch with them so they don’t forget us and we can continually extend our value to them.

So how do we do that?

As a home based business owner it’s your responsibility to keep in front of your list. You should be contacting your list a minimum of once per week.

Your email is no different than any sales or web copy you post elsewhere on the internet. The heading or subject line is the most important. It should be enticing enough to make them click on the link to open it.

Your emails should always be in a personal friendly tone. If you take a more “boardroom” approach you will always present a distance between you and your customer.

Not every email should be trying to sell them your product or service. A good mixture of information and selling is more settling to the receiver.

No email should be an out right sell. Mix the offers within the context of the email. The email should be about your industry and then simply mold your products sales pitch within the email. Do this with links to your site or blocks of sales data offset within the body.

Always, always insert a signature file. This holds true for anything on the internet, articles, ezines, solo ads and emails. This is your “business card” so tell them what you do and how you can help them.

This might sound like a lot of work to you, but you can minimize this task with an autoresponder system. There are many good ones on the market; the one I use is GetResponse, because of their reputation for email delivery. You write your emails once and you’re done…forever.

While email can and does make a fine supporting actor, this is only one of many options open to the home business owner. When used properly it can be the star of your show and a primary sales tool for your business advertising.

To learn more about building a successful online business visit my website.

The Benefits Of Owning A Home Business

There are considerable benefits to owning a home-based business. Some of the benefits fall into a tangible category such as the possibility of increased income and more time available for family. However, there is an equally important category of benefits that could best be described as intangible. These benefits are difficult to quantify with a specific monetary amount but instead refer to the happiness and sense of satisfaction that is gained by the home-based business person. I will briefly explore a few of the tangible and intangible benefits that are present when beginning and running a home-based business.

First off on most people’s minds when they think about starting a home business is the potential for a salary significant enough to replace current employment. And, while there are certainly many that fit this profile, it is more likely that your new business will be an addition to your current job rather than a replacement. Think of your new home business as a great way to save for retirement, pay off a few bills, and perhaps even put a little money away for a vehicle down payment. Then, if your business exceeds your expectations, you can quit your “day job”. Another benefit to owning your own home business is that it gives you the ability to have control over your own success. While it’s true that you do have some semblance of control in a typical “9 to 5” you’re very much at the mercy of bad bosses, nepotism, and other disadvantages found in many workplaces.

Some of the other reasons why starting a home business is a good idea have nothing to do with financial gain. One of the main reasons I began my own business was to learn new skills that I could put to use in my everyday employment. A few years ago I knew nothing about designing websites. I had used the “WYSIWYG” editors to create basic homepages that were, at best, poor. However, through time spent learning HTML and other web tasks I now consider myself at least an average website developer. A second reason to start a home business is that it gives you a tremendous sense of pride. You can brag to your friends and family about the great website you created or the tremendous sales you’ve made. There’s nothing more satisfying than feeling good about yourself.

As I’ve mentioned, there are dozens of reasons why you may want to begin your own home business. If you’d like more information about starting a home business with no initial financial investment please visit my newest homepage at http://www.sfihome.com. Thank you for your time and good luck with your future endeavors!

How To Start A Work At Home Business: The Things You Need

So you want to start a work at home business of your own. But like all businesses, there are a few things you need to consider before getting down to the real task at hand. Here are some of the things you’ll need when you start a work at home business on your own.

Ideas

The first thing you’ll need in order to start a work at home business is an idea. You need to come up with an idea for a product or service which your business will be offering. Often, a lot of people want to own and start a work at home business on their own but never come up with an idea. You as a new entrepreneur have a lot of options open. Ask other people to help you come up with ideas for your business or you can buy a franchise or a business that’s already established. This stage in starting your work at home business is the easy part. It’s when you know what you want to do that the real work starts.

Business Plan

After coming up with an idea for you start a work at home business, the next step is to write a business plan. This stage in starting your own business is very important since the business plan gives you the ability to evaluate your ideas. Other people will also be looking for this as well. When you’re out there looking for capital or a source of money to start a work at home business, the first thing that potential investors and loan officers will want to have a look at is your business plan.

A key aspect in your business plan is the marketing plan. This part of the plan shows your strategies in promoting and advertising your business. Another is the goal setting plan. This gives you an objective that you would be aiming for when you start a work at home business and in the years to come, shows you the level of success you have achieved.

Financing

You need some type of financing when you decide to start a work at home business. For the small business owner, there are generally three ways of gaining funds: friends and family, investors, or bank loans. The three have their own pros and cons and it is up to you to balance it all out and decide which one you think best suits your business.

Discovering Ethical Work At Home Businesses

The Work at Home Nightmare

The work at home entrepreneur has many obstacles to face. Typically the notion begins as we are heading off to a disgruntled job, leaving our kids behind to face a day that we are simply fed up with. It strikes us how wonderful it would be to leave behind the work a day world and provide for our families at home. Once the notion strikes, and it tends to strike hard, we begin the exhaustive search for the perfect work at home business.

How frustrating! There are literally thousands of businesses on one single website that are promising us time and fortunes. If we want to know what they are all about, we have to fork over some hard earned cash only to discover that the business plan is out of our reach or the product is marginal, or it just simply isn’t something we can do.

I love those work at home business plans that promise success in one month. You fork over your $49.95 to find out that if you want to make any money you have to chunk down thousands of dollars in advertising, seminars, and product. They guaranteed your money back, didn’t they? Ever try to get your money back from one of those work at home business plans? You have to provide proof that you did everything they told you to do, and often a few of those things can never be proven. How do you prove you followed the script when you finally got your first prospect, if you ever get there?

In the end you do what they wanted you to do in the first place and you eat the initially cost as well as any other cost you incurred and you are still stuck with the job you resent. Unfortunately, you can spend a lifetime going through the same revolving door while trying to find a better way. Yet you refuse to give up because you know that there is an answer out there somewhere.

The Work at Home Business Plan Success

You are right. There is a work at home business plan out there that will allow you to work your way to freedom in a relatively short period of time. In fact, there are many. The work at home industry has wised up a bit and the truly competitive business will give you all the information you need to know without forking over a dime.

These particular work at home business plans have discovered that people are tired of being ripped off and lied to, and they decided to do the right thing and actually talk to people. Informed people who make a solid business decision are more likely to stick around and build their work at home business. It just makes sense. Selling people information they can’t use only runs for so long before the general work at home industry becomes wise to the scheme.

Here’s a basic work at home business plan theory. It’s completely my own but I have found that it works. Anything that comes in through your inbox will make someone money. That person needs to have a lot of start up capital and be fairly internet business savvy, but all of those programs are making someone money. I have discovered they won’t make me any money. Unless you have ample start up capital they probably won’t make you any money either.

Home based business plans that you leave the comfort of your e-mail and go out onto the web searching for are harder to determine. They might make you money but chances are that most will not. Anything that is making promises and then asking for money up front is not a good way to go. How can you be expected to buy something without knowing what it is that you are purchasing? They are giving you no information except that they made some whopping $35,000 last month and you can too if you just follow their simple instructions. If a sales person showed up at your doorstep and tried to sell you something in a brown box but wouldn’t tell you what it was, would you buy it? Of course not! Why keep sending money into these programs that are making promises without giving you any information? Because there’s a touch of desperation for the person who really wants to build a home based business lifestyle. So we talk ourselves into taking chances.

Any solid home based business will at least tell you what it is they do to make their money. Some will tell you whether they are flipping properties (by the way check your local laws if that interests you, some states or counties have critical laws that make that impossible) or if they are marketing on e-bay or if they are selling candles. Most are learning to at least let you know the product or service up front.

That’s a start. The Work at Home Nightmare

The work at home entrepreneur has many obstacles to face. Typically the notion begins as we are heading off to a disgruntled job, leaving our kids behind to face a day that we are simply fed up with. It strikes us how wonderful it would be to leave behind the work a day world and provide for our families at home. Once the notion strikes, and it tends to strike hard, we begin the exhaustive search for the perfect work at home business.

How frustrating! There are literally thousands of businesses on one single website that are promising us time and fortunes. If we want to know what they are all about, we have to fork over some hard earned cash only to discover that the business plan is out of our reach or the product is marginal, or it just simply isn’t something we can do.

I love those work at home business plans that promise success in one month. You fork over your $49.95 to find out that if you want to make any money you have to chunk down thousands of dollars in advertising, seminars, and product. They guaranteed your money back, didn’t they? Ever try to get your money back from one of those work at home business plans? You have to provide proof that you did everything they told you to do, and often a few of those things can never be proven. How do you prove you followed the script when you finally got your first prospect, if you ever get there?

In the end you do what they wanted you to do in the first place and you eat the initially cost as well as any other cost you incurred and you are still stuck with the job you resent. Unfortunately, you can spend a lifetime going through the same revolving door while trying to find a better way. Yet you refuse to give up because you know that there is an answer out there somewhere.

The Work at Home Business Plan Success

You are right. There is a work at home business plan out there that will allow you to work your way to freedom in a relatively short period of time. In fact, there are many. The work at home industry has wised up a bit and the truly competitive business will give you all the information you need to know without forking over a dime.

These particular work at home business plans have discovered that people are tired of being ripped off and lied to, and they decided to do the right thing and actually talk to people. Informed people who make a solid business decision are more likely to stick around and build their work at home business. It just makes sense. Selling people information they can’t use only runs for so long before the general work at home industry becomes wise to the scheme.

Here’s a basic work at home business plan theory. It’s completely my own but I have found that it works. Anything that comes in through your inbox will make someone money. That person needs to have a lot of start up capital and be fairly internet business savvy, but all of those programs are making someone money. I have discovered they won’t make me any money. Unless you have ample start up capital they probably won’t make you any money either.

Home based business plans that you leave the comfort of your e-mail and go out onto the web searching for are harder to determine. They might make you money but chances are that most will not. Anything that is making promises and then asking for money up front is not a good way to go. How can you be expected to buy something without knowing what it is that you are purchasing? They are giving you no information except that they made some whopping $35,000 last month and you can too if you just follow their simple instructions. If a sales person showed up at your doorstep and tried to sell you something in a brown box but wouldn’t tell you what it was, would you buy it? Of course not! Why keep sending money into these programs that are making promises without giving you any information? Because there’s a touch of desperation for the person who really wants to build a home based business lifestyle. So we talk ourselves into taking chances.

Any solid home based business will at least tell you what it is they do to make their money. Some will tell you whether they are flipping properties (by the way check your local laws if that interests you, some states or counties have critical laws that make that impossible) or if they are marketing on e-bay or if they are selling candles. Most are learning to at least let you know the product or service up front. That’s a start.

An ethical home based business will give you contact information, whether it’s just an e-mail address or you receive a full address with a phone number. Some ethical home based businesses are starting to encourage people to ask questions before making their decision. That’s a benefit for everyone of a Work At Home Businesses.

An ethical home based business may have lead capture page where you are required to insert you name and contact information before entering their website. This is a good thing. By doing this you will receive a phone call from an actual human being who can then answer your questions and give you a feel for whether this is a business that is right for you.

I ran a little test before writing this article. We’ll call it the ethical home business test. I entered my name and phone number in forty different lead capture pages and sat back to see how many people would return my call. Within two weeks I had received thirty eight phone calls regarding my interest in an ethical home based business. Out of those thirty only one of them was unprofessional and even in fact rude to me on the phone. The other thirty seven spent the time to answer my questions and all of them gave me both the company’s contact information as well as their own.

This is important because we are typically hesitant to enter our personal information on lead capture pages. However, while I did receive follow up e-mails, I did not receive any harassing phone calls or spam related to the experiment. Some of the ethical home based businesses were out of my price range and others did not interest me. But each and every one of them was up front about advertising costs.

Advertising your home based business is vital. You will not be able to get into internet marketing without factoring at least some advertising costs. Depending on the home based business you choose, some encourage fairly high advertising costs, but some are willing to show you ways to advertise with very little out of pocket. It might take a little longer to build your home based business, but the low cost and free methods do work. Advertising your home based business should be something you can comfortably fit into your budget. You are not looking to break the bank, you are looking to find a profitable home based business.

When factoring in your advertising costs for your home based business, also factor in the assistance you will receive from whomever is introducing you to the business. Are they really in it for the long haul or are they simply making promises to you based on what you want to hear? Talk to someone several times before deciding whether or not to join their home based business.

Just because a home based business doesn’t offer contact information or charges up front doesn’t necessarily mean they are unethical, but the unethical ones definitely don’t offer any information and always charge up front. The ethical, solid home based businesses out there that are still using old methods of recruiting are slowly making the shift to better methods because they are seeing that it works well for other. For you that means better quality decisions when looking for the perfect home based business for you.

That, after all, is the whole key to this picture. Most home based businesses will work, but finding the one that will work for you is an entirely different game altogether. A little patience and research will certainly improve your odds of finding the best home based business for you and your family.

Finding the Ethical Home Based Business

Where are the honest and ethical work at home businesses? In my experience, which involves wasting thousands of dollars and years of my time just like everyone else out there, I have found several work at home businesses that are honest, ethical, affordable, and realistic. I’m not going to promote any of them here because I’m not here to influence which business you decide on. But I will tell you where to find the lot of them.

The allworkathomeguide website has some of the best and most solid information available on finding the ethical home based businesses we are talking about. There are nd articles that actually explain the entire business to you before you even click on their link. It is a solid place to start the search for the business that can change your life.

An ethical home based business will give you contact information, whether it’s just an e-mail address or you receive a full address with a phone number. Some ethical home based businesses are starting to encourage people to ask questions before making their decision. That’s a benefit for everyone.

An ethical home based business may have lead capture page where you are required to insert you name and contact information before entering their website. This is a good thing. By doing this you will receive a phone call from an actual human being who can then answer your questions and give you a feel for whether this is a business that is right for you.

I ran a little test before writing this article. We’ll call it the ethical home business test. I entered my name and phone number in forty different lead capture pages and sat back to see how many people would return my call. Within two weeks I had received thirty eight phone calls regarding my interest in an ethical home based business. Out of those thirty only one of them was unprofessional and even in fact rude to me on the phone. The other thirty seven spent the time to answer my questions and all of them gave me both the company’s contact information as well as their own.

This is important because we are typically hesitant to enter our personal information on lead capture pages. However, while I did receive follow up e-mails, I did not receive any harassing phone calls or spam related to the experiment. Some of the ethical home based businesses were out of my price range and others did not interest me. But each and every one of them was up front about advertising costs.

Advertising your home based business is vital. You will not be able to get into internet marketing without factoring at least some advertising costs. Depending on the home based business you choose, some encourage fairly high advertising costs, but some are willing to show you ways to advertise with very little out of pocket. It might take a little longer to build your home based business, but the low cost and free methods do work. Advertising your home based business should be something you can comfortably fit into your budget. You are not looking to break the bank, you are looking to find a profitable home based business.

When factoring in your advertising costs for your home based business, also factor in the assistance you will receive from whomever is introducing you to the business. Are they really in it for the long haul or are they simply making promises to you based on what you want to hear? Talk to someone several times before deciding whether or not to join their home based business.

Just because a home based business doesn’t offer contact information or charges up front doesn’t necessarily mean they are unethical, but the unethical ones definitely don’t offer any information and always charge up front. The ethical, solid home based businesses out there that are still using old methods of recruiting are slowly making the shift to better methods because they are seeing that it works well for other. For you that means better quality decisions when looking for the perfect home based business for you.

That, after all, is the whole key to this picture. Most home based businesses will work, but finding the one that will work for you is an entirely different game altogether. A little patience and research will certainly improve your odds of finding the best home based business for you and your family.

Finding the Ethical Home Based Business

Where are the honest and ethical work at home businesses? In my experience, which involves wasting thousands of dollars and years of my time just like everyone else out there, I have found several work at home businesses that are honest, ethical, affordable, and realistic. I’m not going to promote any of them here because I’m not here to influence which business you decide on. But I will tell you where to find the lot of them.

The allworkathomeguide website has some of the best and most solid information available on finding the ethical home based businesses we are talking about. There are nd articles that actually explain the entire business to you before you even click on their link. It is a solid place to start the search for the business that can change your life.

Article Source: http://EzineArticles.com/395159

7 Things Every Home Business Entreprenuer Needs To Know

Looking back on many unsuccessful attempts at home business, we wish we had received guidance from someone who had already been down the road we wanted to travel. We had so many failures that we were starting to doubt that success in a home business would ever happen for us.

Thankfully, we didn’t give up and through perseverance we were able to achieve the success that had eluded us for years. Along the way we discovered many things that we wish we had known when we started this journey.

Our success has literally transformed our lives. We believe that to whom much has been given, much is required. Consider this information our gift to you. If we can be of assistance please, do not hesitate to fill out the contact form at TheHomeBusinessPodcast.

1. Success doesn’t happen overnight.

For some reason people think that they should become rich in a few months with their new home business and some people believe success should happen within weeks or days! We introduced a man in his early 50’s to our business and he was excited. When we first met he complained that he had been working hard for more than 30 years and he was broke.

He said he never had any time for himself or his family. We told him what it would take to become successful and he agreed to do it. Then, he disappeared. A few weeks later he called to tell me that he was quitting. He hadn’t even started and here he was ready to give up.

We asked him if he would be better off quitting his full-time job and keeping his home business! Of course, we didn’t really mean that he should quit his job, but he had been working full-time for more than 30 years and he was still broke. He started his home business just a few weeks earlier and he never gave it a chance.

Why is it that so many people think that they should become wealthy in a few weeks? The answer probably lies in all the get rich quick schemes that are so prevalent in our society today. You’ve seen the emails or read these lines in your junk mail. No Selling, We Do All The Work For You, Make $30,000 in 90 days and on and on.

Those get rich quick scams cause people to think that every home business is a scam and that’s not true. We just got off the phone with Doug, a nice guy who is seriously considering our home business. During our conversation we made it clear that he wouldn’t be rich in 60 or 90 days and his response was the kind of response we hear often, “Thanks for telling me the truth. I’m happy to know that I’m dealing with people of integrity.”

We were frustrated so many times in the first year of our home business that quitting seemed like the sensible thing to do. After all, these things don’t work. Who do you think you are? Why don’t you just get a job like everybody else? These thoughts and many like them nearly kept us from success.

If you already have a home business, perhaps you are facing the same thoughts. Don’t let the negative thoughts crowd out the life changing success that a home business offers. Sure, we struggled at first, but after 20 months we were making $100,000 a year in lifetime residual income! When you find yourself facing bankruptcy and foreclosure as we were and then apply for food stamps you have a firm grasp on the tough times life can bring.

Occasionally, we’ll say “What If?” As in, what if we hadn’t stuck it out through the hard times? What if we had taken the advice of supposedly well meaning people who said that we would never have success in a home business?

What if it took you two to four years to become successful in a home business? What if you could make $100,000 without a boss and a job to go to? What if you could actually be home for your children and know them as people instead of looking at them as the little people who live in your house?

Most people who start a home business quit in their first 90 days and go back to their dreadful lives of desperation. Most people aren’t really living. They are only existing. They’re going from one day to the next without any hope of a better life. Benjamin Franklin said “most people die at 18, we just don’t bury them until they turn 65.”

2. Success doesn’t happen without work.

I talked to a woman who said she was interested in changing her life. When it was time for her to make a decision she asked me, “Do I have to do anything?” “No” I replied, “once a month we just back the money truck up to your house and unload!”

If you had a traditional business you’d have to open your business every day. If you have a job you’ve got to show up if you want to get paid. When you start a home business you can’t simply sign up and expect the money to start being deposited in your bank account. There’s work to be done.

Is it hard to become successful in a home business? Compared to giving all of the best years of your life to your employer and missing birthdays, anniversaries, your child’s first words, your child’s first steps and realizing that life is nearly over and in your golden years you don’t have the money to do the things you want to do, no it really isn’t that hard at all!

If you’re in a business like ours when you employ leverage, getting paid for other people’s efforts, you can enjoy the fruits of your labor so much more. Even if you have a home business where you do all the work it’s better than working for an employer.

We are convinced that to live a great life your home business must employ the leverage concept. It’s the only way you can have money and the time to enjoy it. The wealthiest people in America became wealthy by owning businesses. The businesses that created great wealth were out in front of a trend and the business owner got paid based on the efforts of thousands of people. We wouldn’t be enjoying the life we live today if we were getting paid only on our own efforts.

We worked really hard with very little success in our first year. Our 2nd year was the breakthrough that we were looking for, success was on the way. What we failed to realize was that during our first 12 months we were improving our skills and our confidence and that’s when success started to happen.

So, how much did we work in our first two years? We worked as much as it took. How much should you work your home business? That depends on a variety of factors. How bad do you want it? How fast do you want to achieve success? We recommend that you work your home business a minimum of 7 to 10 hours a week, and do it consistently for at least two years.

Success doesn’t happen without work and it isn’t limited to working your business. Are you committed to improving your skills and working on you? Read at least 10 pages from a great book every day. Books like “Think and Grow Rich” will change the way you think and when you change the way you think you will change your life.

Expecting success without work from your home business is like expecting a paycheck from a job that you never started. It just doesn’t make sense.

3. You must be disciplined to achieve success.

So, you’re working your new home business and a friend calls offering to take you to lunch. Can you afford to go? Your favorite show is on TV, but you know you need to be working your home business, what will you do? Perhaps the biggest adjustment most of us need to make is to be disciplined in our home business.

Let’s face it in a work environment there is usually supervision. Many people fail in a home business because there’s nobody looking over their shoulder to see that they do what they need to do.

Since most people who start a home business have never owned a business, we must learn to be disciplined, if we’re going to operate a successful home business. There were times when somebody told us no and that was devastating. We’d usually mope around and fail to do anything else the rest of the day. Had we maintained that attitude, we’d have a job right now instead of an successful home business!

Consider setting business hours. Of course, there are exceptions to every rule, but asking friends and family members to respect your business and your business hours is an important step to success. We’ve got a good friend who makes more than $100,000 a year and when you come over to his house during business hours you can visit with his wife, but he excuses himself and works his business. If you have a small child, work when he or she is napping and when they are in bed at night.

It’s also a good idea to have a permanent work space, so you can shut the door, eliminate distractions and get your work done.

This is a difficult adjustment for some people to make, but your children can learn that when Mommy or Daddy is in this room with the door shut that they are working. You’d be amazed at how many children will respect your space and time if you ask them too. We’ve seen many successful stay at home moms and dads work with children nearby. Don’t let screaming children or children that interrupt you on occasion become a big deal, the person on the other end of the phone may be convinced that your business is right for them BECAUSE they hear your children in the background.

When you promise to call somebody back at a certain time you’ve got to find the time. Children will appreciate knowing why Mommy or Daddy isn’t available at certain times and you can explain to them that it will be worth all the sacrifices once you become successful.

Discipline can be difficult with all the distractions that can occur in your home, but it is one ingredient that you must have to become successful.

4. Who you’re involved with is more important than the business you’re in.

Let’s face it, most people don’t really have a clue how to operate a business, any kind of business not just a home business. When we’re young we are told to go to school to get good grades so we can get a good… JOB! That’s exactly the path most of us start on, get a job, work hard, work long hours and try to get a promotion so we can work more hours and hopefully make more money.

We do that for 10, 20 or 30 years and then realize that we are never going to get ahead. That’s when the idea that a home business could change our life hits most of us. We’ve been told to be good employees and that’s what most of us have done all of our lives.

There is no substitute for leadership. If you are blessed to find somebody who has been successful in a home business and you know that they can sincerely help you change your life forever, you should jump at the chance to work with them. Make sure you’re comfortable with them before you get started. So, what should you look for? You should look for somebody that knows exactly what they are doing. When you ask questions are they comfortable or uncomfortable? Do they have a system that you can plug in to and have immediate success?

One of the reasons I failed in other home businesses is that I didn’t understand the importance of finding the right person to work with. I am not blaming my failures on somebody else, but if I had been associated with people who really knew what they were doing they would have given me guidance that I did not get. Perhaps I would have failed anyway, but there is no doubt that working with successful people will cut your learning curve and save you a lot of time and money. Only you can assure your success, but finding the right person to work with and then listening to that person gives you a tremendous advantage over most people working business from their homes!

Let’s say you have what you think is a great idea and you’ve got a little extra money stashed away for a rainy day. Your spouse isn’t overly supportive, but he or she wants you to succeed. You decide to invest $1,000 or $2,000 in your new business by taking out an ad in a local magazine. You get no response at all. How do you think your spouse feels about your home business now? That kind of mistake destroys most people and they never recover.

Last week I received an email from a so called marketing guru offering his services. I could get his marketing expertise if I paid him almost $800. Almost everything he offered we give to our team members for FREE! We know that what we’re doing works for our business because it has been tested and proven to be successful or we wouldn’t do it. His material, although similar to ours, hasn’t been tested in our business and could prove to be a waste of both time and money. What would happen if you sent that $800 and it didn’t work? How supportive would your spouse be then?

5. Technology has changed everything.

Many years ago you had to get out and meet people and most business was done face to face. You could call people around the country, but if they had any interest in your business you had to send a package overnight. That proved to be very expensive.

When we were broke, I thought everybody that sounded serious, was serious. I was sending out packages several times a week only to find that these people weren’t serious at all.

Then, the internet changed everything. You don’t have to meet people face to face anymore, although I must admit it’s still my favorite way of doing business. Today, you can upload a video in seconds, so people can see you. You can send an email with links to websites, videos and your contact information. Auto responders make you look like a Fortune 500 company, and nobody knows how big your business really is because anybody anywhere can have a great looking website.

When I started my business more than 10 years ago my long distance phone bill was nearly $1,000 a month, today we can call as much as we want for $20! You can use conference calling and web casts to present your business to hundreds of people at a time.

People can automatically receive your latest Pod cast and watch it in the subway or at lunch. This is the information age and you should capitalize on the shift in technology in your home business. Don’t worry about all the latest gadgets when you start your business because the personal touch will always be important. Even if you don’t have a lot of money technology allows your home business to operate and look like a very big business.

Don’t get too preoccupied with technology. You can, however, use it to enhance your image and your productivity if you know what you are doing. Today, we don’t mail anybody any information regarding our home business. With internet access almost everywhere, we realize that if somebody needs us to mail them something, they probably aren’t the person we were looking for.

6. It’s a home business, but that doesn’t mean it can’t be a big business.

Most people that start a home business are looking for an extra $300 to $500 a month. What would an extra $50,000 or $100,000 a year do for you and your family, seriously! Maybe it’s because so many of us have failed so many times that we just don’t believe in ourselves anymore.

Once you understand the basic fundamentals of your new home business and once you’ve achieved some success, you’ll understand that the sky is the limit. We make much more money than we ever thought possible and we have friends that are making more than $1,000,000 a year! Hard to believe? Of course it is! Just because it’s hard to believe doesn’t mean that it isn’t happening.

After we struggled at so many other businesses I wanted to believe that we could become incredibly successful, but my past was holding me back. Today, we operate a home business that generates almost $10,000,000 in annual sales! Years ago I never knew anybody that made $1,000,000 a year, so it was hard for me to “see” myself ever reaching that milestone. When a good friend of mine did it, I could then start to see that I could have that kind of success.

So, do you really want to struggle all your life? Then why do we settle for mediocrity? Here’s why, we’re unsure of ourselves, stuck in a rut, scared, we lack confidence, we tried and failed and tried and failed, what will my spouse, mother, brother, best friend think? We care too much about what other people say, think and do!

7. As a Man Thinketh…

As a man thinketh in his heart, so is he. Joyce Meyer is fond of saying that where the mind goes, the man follows. Of course, it makes no difference whether you are a man or a woman, you are what you think you are. As we struggled in our home business it was easy to become discouraged. We had always failed. Those constant thoughts of failure surrounded us.

Then, we realized that others had succeeded. Why did they succeed where so many others had failed? Could it really be that the only reason they achieved success was that they thought differently? We were so broke and so desperate for a breakthrough in our lives that we realized that we could not afford the luxury of having negative thoughts. There were plenty of other negative people that we could have listened to, but what was that going to get us?

What if we listened to the people that were positive, which by the way were the same people who were achieving success? When we started our home business we felt like the biggest loser on the planet. If something positive didn’t happen soon we were going to have to move out of state to live with Judith’s mother. How were we going to explain to our children that we had lost our home? If our home business was going to change, we would have to change first.

We couldn’t afford the luxury of one negative thought. We started making good choices. We would distance ourselves from anybody that had anything negative to say about anything! We would surround ourselves with positive, uplifting people who would speak life into our lives.

We didn’t listen to people who laughed at us and yes, there really were people who laughed at us. We believed that we would have life changing success even before there were any real signs of success. Some people call that the “fake it till you make it” concept. While we wholeheartedly endorse that concept we do not recommend that you mislead people.

There is nothing wrong with having a positive attitude. It is wrong to misrepresent your current financial situation. One of the most disappointing things we encounter in home business is the tendency that people have to inflate their incomes. There must be some school of thought that this is appealing or O.K. and it is not.

Once you lose your integrity, you can never get it back. We have done everything we can to make it clear that a home business will not typically solve your financial pressures overnight. We know many people that have made $500 to $2,000 in their first month in a home business. Very few make more than that in their first 30 days. If you think you have to lie to become successful you are wrong. We made just over $300 our first month in the home business that has paid us more money than we ever thought possible.

Negative people tried to convince us that we would never have success. We didn’t listen to them then, and we don’t listen to negative people now. We know that you can have success in a home business. We know that it won’t be easy. We know that if you get guidance along the way from successful people that you will live an extraordinary life.

Article Source: http://EzineArticles.com/487814

What skills do entrepreneurs really need?

A great idea and the necessary resources to start a business are no guarantee of success. So many have had a sound idea and have executed it passionately and into the right market, but still found themselves as one of the nine out of ten small businesses that fail. What could have gone wrong?
In most cases, organisations go out of business when they fail to achieve sufficient profit, which requires selling enough products or services to cover costs. As much as this is the most obvious cause of business failure, there are many other factors that can cause a business to fail, and a lack of entrepreneurial skills is one of the most pervasive of these, especially in SA.

According to David Mashamba, chief executive officer of Business Skills South Africa (BSSA), the lack of practical business management skills in SA truly is a huge problem – especially when it relates to previously disadvantaged individuals.

“There is no way someone can succeed in the world of business without the relevant business management skills,” explains Mashamba, pointing out that entrepreneurs should also have marketing skills if they want to build successful enterprises that can stand the test of time.

With the advent of social media the business world has become even more competitive, which means that as an entrepreneur you really need the right skills set, both generally and also relating to the type of business into which you decide to venture.

There are five skills that experienced senior writer, Lyve Alexis Pleshette, at PowerHomeBiz.com stresses as non-negotiable to entrepreneurial success:

Sales and marketing skills: A business is nothing if it has no customers. You may have technical savvy and the fanciest computer with the latest graphics software, but if no one is knocking at your door to hire you as a graphic designer, then you better rethink why you are in business in the first place.

Financial skills: You are in business to make money. Therefore, the most important skill you must have is the ability to handle money well. This includes knowing how to stretch the limited start-up capital that you have, spending only when needed and making do with the equipment and supplies that you currently have. You also need to identify the best pricing structure for your business in order to get the best return for your products or services.

Negotiating skills: The ability to negotiate effectively is unquestionably a skill that every home business owner must make every effort to master. It’s perhaps second in importance only to asking for the sale in terms of small business musts. In business, negotiation skills are used daily. Always remember that mastering the art of negotiation means that your skills are so finely tuned that you can always orchestrate a win-win situation. These win-win arrangements mean that everyone involved feels they have won, which is really the basis for building long-term and profitable business relationships.

Time management skills: The ability to plan your day and manage time is particularly important for an entrepreneur. When you wake up in the morning, you must have a clear idea of the things you must do for the day. Especially if you are running a one-person operation, you must have the ability to multi-task – be the secretary at the start of the day, typing all correspondences and emails, become the marketing man writing press releases before noon, make sales call in the afternoon, and become a bookkeeper before your closing hours….no wonder many if not most entrepreneurs have no social life to speak of!

Administration skills: In addition to the tasks of managing, marketing and planning your business, you also need to possess a fair amount of administration skills until such time as you can employ someone to do this for you. You need to file your receipts so tax time will not be a trip to Hades. You need to do all the work in terms of billing, printing invoices, collecting payments, and managing your receivables.

Luckily, in South Africa there are a number of business development and support organisations ready to assist emerging entrepreneurs to develop their skills, and some innovative products out there that make the administrative and financial side far easier to manage.

I work for an organisation called Fetola, which is a specialist Enterprise Development, Corporate Social Investment and Skills Training organisation with a focus on supporting SMMEs and emerging entrepreneurs. Many of our programmes are designed to help entrepreneurs gain skills without having to spend too much time away from their businesses, which is crucial when one is stretched in terms of resources.

Another great tool is SMEasy, an online financial management system that helps keep track of all income and expenses in a very user-friendly way and at minimal cost – see www.smeasy.co.za.

It won’t be easy, but…

Starting a business is never easy, even if you have all the passion and determination in the world. However these basic skills listed above, at least, will give you a greater chance of seeing your business grow and prosper into the one out of ten that survive the first three years. What happens after that is up to you!

[email protected], Paarl Media ordered to ‘unscramble’ merger

Following a reversal of the Competition Commission’s approved merger of [email protected] and Paarl Media, earlier this year, the difficulty now facing Paarl Media is one of implementation. It was quoted in the media as saying that “the Commission’s decision is incapable of being implemented – you cannot unscramble an omelette.”
[email protected], Paarl Media ordered to ‘unscramble’ merger
In August 2012, the Tribunal ordered that the Commission appoint a trustee to assist with the ‘unscrambling’, following Caxton’s urgent application to the Tribunal to interdict Paarl Media from controlling or stripping [email protected] of its assets or retrenching its staff. The application included a request for an order that the Commission appoint a trustee to control and manage the [email protected] business, restore any assets that have been sold and dispose of the business.

[email protected], Paarl Media ordered to ‘unscramble’ merger
While the Tribunal’s decision is yet to be published, Nortons Inc (which represented Caxton in these proceedings) reports that the Tribunal ordered that Paarl Media:

must ensure that the [email protected] business is run independently of Media24’s other knock and drop businesses;
may not take steps to retrench staff;
may not dispose of assets;
will not cede, transfer or terminate contracts of customers;
will not take steps to influence customers to transfer their businesses; and
restore assets which have been disposed of to companies that are partially or wholly controlled by Naspers (Paarl Media is part of the Naspers group).

The Tribunal ordered further that the Commission appoint a trustee to monitor compliance with the obligations imposed on Paarl Media, make an inventory of assets and employees and investigate the feasibility of disposing of the business as a going concern. The trustee is required to report to the Commission within 20 business days of appointment on the identity of potential purchasers, which may not include any firm which is part of the Naspers group.

According to media reports, the Tribunal’s order is welcomed by Paarl Media as it gives direction on how to proceed with the unbundling of the merger. At present, there is no legal precedent or guidelines to direct parties on unbundling a merger initially approved by the Commission

Primedia’s Kuben Pillay: Radio active and talking digital

Ever since Primedia delisted in 2007 in a R7-billion deal, it has being flying under the radar because it no longer puts out financial results. One of South Africa’s biggest media firms – and the owners of high-profile radio stations such as Highveld and 702 – there’s been lots of strategic alignment on the go and a cleaning up of a large and varied portfolio of businesses. CEO Kuben Pillay, who took over from William Kirsh in 2009, tells Bizcommunity why talk radio is booming, how Ster-Kinekor is the second biggest part of the business and how the company has changed in preparation for listing again.
Kuben Pillay
Kuben Pillay
BizcommunitySo let’s talk about your radio stations (94.7 Highveld Stereo and 702 Talk Radio in Johannesburg and 94.5 KFM and 567 Cape Talk in Cape Town). How are they doing?
Kuben Pillay: Radio still continues to the best and biggest part of our portfolio. A few things have changed since we delisted. We consolidated our interest in KFM and bought out minorities. We then properly started to position the portfolio in the two key economic regions – the Western Cape and Gauteng – and started to build what I call the ancillary brands around our radio brands, namely Eyewitness News and Prime Talent (a talent management unit for the radio stations’ on-air talent) and, more importantly, our very powerful CSI brands – Crimeline and Lead SA. The CSI brands have by far exceeded all our expectations in terms of the impact on what people perceive to be the value proposition of the group.

(Click here for a diagram of all of Primedia’s business with explanatory links.) I think (the CSI brands) have become one of the big influencers as to why people default to us as partners. I think it’s beyond the fact that we represent such strong media brands – radio in particular… It’s the stuff we do on a big scale with our CSI initiatives (that draws people in) which, unfortunately, citizens are finding lacking in the public broadcaster – which in any environment should be driving these types of initiatives.

BizcommunityAnd listenership for your talk radio stations, 702 and Cape Talk, has never been better? (Recent RAMS data from Saarf shows that 702 has about 621 000 adult listeners while Cape Talk – which is AM rather than FM – has about 147 000. The SABC’s SAfm current affairs and news station that has 540 000 listeners.)
Pillay: It’s quite incredible how talk has come to the fore in our portfolio but then no one else has commercial talk in South Africa. In the last year, we’ve been overwhelmed by the growth that has come off the back of talk radio in particular. Audiences are at an all-time high… In a sense, South Africa will always have issues and there are always things to talk about. And we are an engaging type of population – we love hearing each others’ views. We probably love hearing our own voices. But all of that being said, I think that talk radio is finding a particular niche with a regular base of listeners, certainly in our two geographic regions…

BizcommunityIs it mostly high-LSM people listening to talk radio?
Pillay: Not necessarily. If you listen to 702 on a regular basis you will see the types of issues that regularly get flighted are very different from that on Cape Talk. It’s a reflection of the particular environment but it cuts across the LSM profiles. On civic issues, we have people who call us from informal settlements. We have taxi drivers calling us and we have directors of companies who call us.

BizcommunityBut you guys – from 702 and Cape Talk to Eyewitness News – are also very strong on social networks. There’s no one in South African media to touch you when it comes to how you use Twitter. (Check out Media Hack to see how Primedia presenters and journalist dominate the top of the list). That must help a lot.
Pillay: Sure. But you know, in an environment that is so regulated in terms of your access to audience – which South Africa is in terms of the broadcasting regulations – it was really important for us to find every other avenue to communicate with the listener in terms of our content. Twitter and Facebook and all of the other personalities that drive communications, fortunately, turned us into a national brand when our licence limits us to two geographic regions. So if you take Crimeline – for which we have just celebrated the anniversary – it became a national issue, a national event… We do talk to a national audience. We position ourselves as if we were a national brand. We position Eyewitness News as a national brand and everyone takes our feed. The BBC takes our feed, for instance… We’ve had a really great year in broadcasting…

BizcommunityAnd revenue-wise?
Pillay: Well, I’m not in the public domain so I don’t disclose our revenue numbers but I can tell you that this year we’ve exceeded all records in terms of our broadcasting revenues.

BizcommunityCan we talk about Highveld because that’s a very big brand?
Pillay: Ja, Highveld has always had its positioning and formula – and we have really not tampered with it too much other than, obviously, it was a big challenge when Jeremy Mansfield came off the morning show (in June 2010). People listened to him for 15 years and became accustomed to his voice so you’re going to have that interim period when you have an unsettled audience… We’ve been through more than a year of that and I’m pleased to say that Darren Simpson’s numbers are now higher than what Jeremy’s were when he left. So we’ve come full circle and it is still by far the biggest contributor to our radio income and remains as strong as ever. It still talks to a very lucrative market. It really dominates that upper LSM Johannesburg market, which for any advertisers is the premium market. In the last five years we’ve also done a lot of cleaning up (across the group). We also had a lot of legacy businesses that came as a result of other acquisitions. For example, there was a small print business that never really fitted in…

BizcommunityWas that magazines?
Pillay: Yes, which we disposed of. We disposed of our Knowledge Factory business. We shut down our education business. We restructured our out-of-home (advertising) business. So we’ve been doing a lot of internal alignment and cleaning up of a portfolio, which over the years had really grown by acquisition. We are now starting to get the strategic positioning and the alignment of the business right… I can definitively say that we will list because that’s the model. I can say definitively that we will list as company that is different to the one that delisted. A lot of it is going to revolve around the fact that we’ve expanded quite nicely into African territories on the back of our out-of-home business which we didn’t really have as a critical-mass component when we delisted. Last year, we opened in Nigeria – that’s probably the furthest north that we’ve moved.

BizcommunityIs out-of-home the second biggest part of the business in terms of revenue?
Pillay: No, Ster-Kinekor.

BizcommunityReally? That surprises me.
Pillay: It has 65% market share in South Africa.

BizcommunityI know cinema did well when recession first really struck (because it was an affordable night out compared with eating out, for instance). But I thought audiences might be tailing off by now.
Pillay: We’ve always run a profitable movie chain. It is a cyclical business and it has the normal challenges that come with a stressed consumer and disposable income and all of those things… But we’ve never lost money in theatres. We’ve just committed to in excess of R100million to digitise our whole circuit in line with the rest of the world.

BizcommunityI suppose you have to.
Pillay: Sure, or you’re out of business. For the big commercial movies and for 3D in particular, you have to be digital.

BizcommunityIs movies on demand not a threat to cinema?
Pillay: It shouldn’t be. Take Madagascar 3 – your daughter wants to see it now because all her friends have seen it. She doesn’t want to wait so you can order it on (DStv’s) BoxOffice. Not everybody’s prepared to wait… and movies are still the destination for teenagers to date… But there is a market for movies on demand… There may be an impact but we also supply the movies (to BoxOffice) through our distribution division.

BizcommunityWhat’s up with out-of-home advertising?
Pillay: It’s very critical to the group. Depending on which city you trade in and how it’s regulated and policed, you have different environments. It’s very hard to get a billboard approved in Cape Town and very easy, pretty much anywhere in Johannesburg… I do believe we’re going to go through a cycle where we will have an inundation of offerings and players in the market – as we did 12 years ago.

BizcommunityWhy’s that?
Pillay: Because too many rights are being granted and it’s diminishing the value of the property because public officials don’t understand how media works. Media is supply and demand and it’s also about limiting the number of mediums that you licence to keep the value proposition. So I think we will go through a cycle that will eventually result in consolidation and a clean-up again… Across each of the (Primedia business) silos, a common trend in terms of strategy is digital, whether in the radio environment or whether in terms of our outdoor – we’re doing a lot more digital signage, for instance.

BizcommunitySo can you tell me when you might list? Are you waiting for market conditions to improve?
Pillay: Firstly, market conditions have to be conducive and they’re not. There haven’t been many listings. Secondly, we need to bed down all of the exciting things that we will be bringing to the market that is different in terms of our positioning. I can’t put a date to it but I can tell you that it shouldn’t be later than 2015.

BizcommunityAt least you’re not in print?
Pillay: And by choice. I’ve just been speaking to the staff and was asked if we’re bidding for Independent (Newspapers). And I said: ‘Why?’ If you’re moving into the electronic world the way we are, I’m not sure I’m wanting to own an asset where my single biggest input cost is a commodity called pulp, and where every day I have to watch the cost of paper as a major input to my business no matter how good my content is. It’s not a business we understand anyway. This is our space and it’s exciting. It’s got energy about it. It’s also instantaneous. The immediacy of radio is what I love.

Get To Know About The Best Work At Home Business

When you are not sure about the best home business websites in the market as of today, then you should seek the best guidance and mentorship from the most reliable and sophisticated consultants that are unbiased in their opinions. It might be a costlier option in some cases, but it is all completely worth it. Best work at home business, opportunities that are available in the market as of today and the comfortable options are explained to you in detailed by the mentors of the best kind. They will first assess your particular case to get to know more about your pluses and minuses. When they get an idea on what will be the ideal choice for you, and then they will naturally give you the details about the best home business websites.

To sell the branded commodities of the OEMs in your site is easier, rather than trying to sell the products or services of some owner that is not known to anyone. You can be the owner for such products that are not branded yet. Still, you cannot be able to make enough profits out of the non-branded items especially online. International customers recognise brands easily. When they are not seeing any branded commodity in your site then they realise that you are not offering anything standard. Business ideas for home can be diverse. You use your smart ideas of your own. Still, rely upon the sales of the branded items always initially all until you gain recognition for your site online. If not it can be hard and sometimes not possible at all to gain international recognition.

Home based business has brought radical change in the way of our life. All the members can involve themselves in here very smoothly. In this modern time, internet is the source of all power. We are highly dependent on it for our life. Home based business has got great speed by the blessing of internet. We can run our business very smoothly by giving a definite time in here. Without enough investment, we can run our business very smoothly in here. Actually you need to give time according to your need. You are not bound to give time without your desire; you just need to complete the task in a definite time. If you become a skilled person, you can run this business very smoothly.

Best work at home business, options are offered by the best mentors in the business in the first place. You can use the site or blog to sell the products on your own. You can use the best SEOs in the business to promote your products and services that you sell in your site. When you do that you can start to receive the best traffic which might yield the best sales conversions in turn as well. Home business websites should be unique in the first place. You should not create something based upon the inspiration of other similar such sites in the niche. Be different in your approach. You can start to make whole lot of money in that way. , business ideas for home, can be sought after easily from the best mentors in the business, from articles online and many other sources too. Online business website that you start needs to be hosted from a domain server for some nominal costs.

Best Home Business – Profits Unlimited

It is quite common these days to see people doing home based jobs with the drop shipping suppliers supporting them by all means. Profits are quite unlimited when you are going to put in legit efforts especially in this case of at home business.
What are the best options available to make money online as part-time business?
When you choose to make money online in the part time basis you have thousands of options readily available right from stealing my own job here as well. Yes, you can do content writing as it is the most easy job to do in the present day scenario. You scribble something and insert some keywords in and then you will see it to be published in more than ten pages on the web. Yes, the substandard merchandise that you sold is being resold again and again for ten more times as well.

That is how worn out and obsolete the system is without any scrutiny for patents making or internet content security as such when it comes to blogging or opening up a website. It is called as the freedom of blogging as such. similarly, there are plenty of other roles that you can take as prime consideration such as the surveying work, articles submitting, link builder, and so on.

There are internet marketing guys too that does the SEO related tasks for their clients as individual consultants or a proprietor owned company as such. Make sure that you do get registered and licensed the first placed when you are going to jump into such credential ventures. There are risks associated in each and every other business offers of such a kind though.

Comparing to every other genuine and legit opportunity of such top rated kind, the best in the world is to deal with the drop shippers. Yes, you are not taking any risks as such. You are the owner of the site always. There is no one to claim rights for it as such. You enjoy the profits first in hand and then shell out the money to the brand owner. You do not deal with the deliveries or the products as such. That reduces a whole lot of headache otherwise. Hence, by all means it is one such wonderful solution for the aspirants to make money online.

Online business opportunity that opens up the possibility for you to make millions is finally here. Use the online home business offer and try to make some millions in the shortest span of time with wonderful such home business idea.

If you notice keenly the online world, only a few are so rich while compared to so many other ordinary individuals and the average kind. The reasons are quite simple though. Those who are on top are able to sustain their in longevity as they are not disclosing their secrets to succeed completely. Home business websites are money making plants when you are finding out the secret of your own kind. It can be portable, best profitable or overwhelming profitable depending upon your fortune, intellect and efforts as well. Best of luck for your brightest fortune. It is always worth trying rather than to sit and idle it out.